MedicineWorld.Org
Your gateway to the world of medicine
Home
News
Cancer News
About Us
Cancer
Health Professionals
Patients and public
Contact Us
Disclaimer

Medicineworld.org: Why Weight Watchers succeed

Back to weightwatch Blogs list Cancer blog  


Subscribe To Weightwatch RSS Feed  RSS content feed What is RSS feed?

Why Weight Watchers succeed




Weight Watchers is the world's largest support group, with more than 1.5 million members worldwide. What makes overweight consumers turn to this organization for help? A newly released study in the Journal of Consumer Research says dieters are attracted to its combination of spirituality and treatment.

Authors Risto Moisio (California State University, Long Beach) and Mariam Beruchashvili (California State University, Northridge) undertook observations of weekly Weight Watchers meetings and conducted interviews with female members and group leaders. They conclude that Weight Watchers provides a powerful service to its clientele.

"Even if Weight Watchers' advertisements make it sound as if it were only about weight loss, the social function of weekly meetings extends far beyond the tricks of the weight loss trade," write the authors.



Why Weight Watchers succeed


Interviewing members and observing meetings taught the scientists that Weight Watchers aids dieters' pursuit of well-being in a world that fails to understand them. "Pursuing weight loss is an immensely daunting project fraught with a number of troubles, whether psychological, social, or physical. To overcome these challenges, consumers turn to Weight Watchers".

Members of Weight Watchers seek to alleviate a number of psychological traumas they link to their struggles with weight, the authors found. "As consumers evolve into full-fledged Weight Watchers members, the support group becomes their spiritual and therapeutic companion," the authors write.

For a number of members, weekly meetings are crucial for their well-being. "The presence of fellow Weight Watchers is equally therapeutic as it is spiritual: it transforms the support group into a greater, spiritual power that engenders therapeutic aid to members struggling with their diets," the authors write. "The support group gives meaning to members' at times trauma-ridden overweight condition, grants forgiveness for members' weight loss failures, offers valued oversight and overarching guidance needed to make it through the trials and tribulations of the week, as well as casting the occasional weight-loss successes in a veneer of much-needed glamour," the authors conclude.


Posted by: JoAnn    Source




Did you know?
Weight Watchers is the world's largest support group, with more than 1.5 million members worldwide. What makes overweight consumers turn to this organization for help? A newly released study in the Journal of Consumer Research says dieters are attracted to its combination of spirituality and treatment.

Medicineworld.org: Why Weight Watchers succeed

Asthma| Hypertension| Medicine Main| Diab french| Diabetes drug info| DruginfoFrench| Type2 diabetes| Create a dust free bedroom| Allergy statistics| Cancer terms| History of cancer| Imaging techniques| Cancer Main| Bladder cancer news| Cervix cancer news| Colon cancer news| Esophageal cancer news| Gastric cancer news| Health news| Lung cancer news| Breast cancer news| Ovarian cancer news| Cancer news|

Copyright statement
The contents of this web page are protected. Legal action may follow for reproduction of materials without permission.